Design System
Email components
As an extension of Multiverse’s existing design system, I was responsible for creating a comprehensive set of email components within Figma, covering a wide range of use cases and ensuring consistency across campaigns.
This included multiple variants designed to support desktop, mobile and dark mode experiences, giving the team the flexibility to build emails efficiently while staying aligned with the overall brand.
17
Components
264
Variants
Design System
Email templates
Three core templates were created — service, newsletter and marketing — to cover the majority of Multiverse’s email needs.
Built using the modular component system, these templates enabled teams to assemble emails quickly while maintaining consistency across structure, layout and content.
service
marketing
newsletter
service
marketing
newsletter
Design System
Email builder
With all components and variants published, marketing managers are now able to design and customise their own emails in a matter of minutes.
This frees up resources not only for designers – who can focus more on innovation, bespoke briefs or other tasks, but also the marketing managers themselves – with less time briefing in and waiting for design assets.
Web Apps
The perfect holiday
As an extension to CRM comms and to give customers an opportunity to interact with something fun and engaging, landing pages and web applications were often used as an intermediary between email and website.
In this case, a questionnaire-like web app which, using particular logic, would identify the perfect type of holiday for the customer. This is the working prototype I put together – have a go and see what your perfect holiday is!
Asset creation
Motion design
Among the thousands of assets created, a number of them were animated headers, banners and components. While never a requirement, my passion for clean, subtle motion, coupled with it’s increased likelihood for attention and interaction, meant it was always a consideration.
