The migration

There were several touchpoints to consider when migrating from ATRP to BAEC – printed material, social media posts, emails, app notifications and more. As much as possible, customers had to be notified of this change and perform the migration themselves, if not, they would lose their existing Avios.

Alongside the migration, was business as usual – creative assets for website, email, print and updating old assets to the new look-and-feel.


Airline partners

ATRP’s airline partners; Iberia, Flybe, Vueling and Air Italy, often needed creative assets. From brochures and posters to emails and web banners – they each had their own identities and guidelines to adhere to.